Whether we’re talking about video interviews, employee testimonials, or video resumes, video recruitment platforms have gained momentum for a reason. Statistically, 82.4% of applicants consider video interviews as an effective recruitment strategy, while job listings with videos have 800% more engagement than listings without videos. On top of that, 85% of recruiters report that they spend about ten minutes reviewing the applicant’s video, which is considerably less compared to traditional face-to-face interviews. 

Based on our 6-year expertise in developing human resource (HR) solutions, the JatApp team would like to discuss some unique features you can add to make your product more attractive to your end-users. We will share with you some use cases and startup ideas that you’ll definitely want to implement. 

How has work changed after Covid-19?

After the global pandemic, businesses are embracing the new reality, which is remote work. Having the right technologies in place has become vital for keeping companies afloat. It’s worth admitting that unfilled positions costs organizations approximately $680 each day, meaning that ineffective recruitment initiatives can result in poor financial outcomes and even business failure

With that being said, video-based recruitment has become extremely popular, as it allows HR specialists to get to know the candidates without the need to meet them in-person. Such a remote communication practice has enabled recruiters not only to have uninterrupted hiring processes, but also widen the talent pool. Besides, video technology appears to be useful when it comes to showcasing company culture to potential candidates. 

The use cases for video technology in recruitment

When planning to build a video recruitment platform, you should get familiar with the use cases in order to understand which direction you want to pursue. There are three common ways of how organizations can implement the video technology in the recruitment process: video conferencing, video interviews, and employee-generated testimonials.

Video conferencing

Video conferencing refers to real-time communication sessions with applicants. It lets employers interact with the real people behind the resume. Since applicants are able to directly interact with company’s team members, they can form a basic opinion about the organization and its culture. Face-to-face interaction helps hiring managers gain peace of mind that they chose the best fit for the position. However, this type of software usually lacks features that can help recruiters perform candidates’ assessments.

Handshake is a video conferencing startup that helps to conduct virtual fairs, where different companies can tap college students, so that they could quickly fill their vacant positions in future. Gone are the days of milk rounds when employers had to attend universities to attract talents. The application allows students and business owners from all around the world to participate in graduate recruitment and professional networking online and stress-free. All students need to do is to create a profile, choose their job interests, receive recommendations, and arrange the meeting with an employer. 


Handshake app functionality

Handshake app functionality

Video interviews

Unlike video conference platforms, video interviews invite job applicants to record their answers to employer’s questions in the form of a video. Artificial-intelligence (AI) algorithms later analyze this information in order to choose the best candidates and automatically list the details about them in a preferred format. Afterwards, hiring managers review applicants’ answers to make sure that the right job seekers are shortlisted. 

Video interviews are trending now due to their cost-efficiency. The software allows managers to interview fewer applicants in-person, which means considerable cost savings and decreased time-to-hire. Besides, virtual interviews help to bring transparency to the recruitment process. The use of technology reduces the likelihood of unconscious bias during candidates’ assessment compared to face-to-face interviews or video conferencing. 

A good example of video interview software is a solution called myInterview. With this tool, an employer can make up questions and prompts for screening candidates to answer on video. More importantly, applicants have a chance to play back a question and re-record their answers multiple times before they press the submit button. 


myInterview app functionality

myInterview app functionality


Once the responses are uploaded, the technology provides a transcript with tags for hiring managers to look through. But beyond all that, myInterview analyzes candidates’ answers for phrases, keywords, and tone of voice.


myInterview intelligence

myInterview intelligence

Employee-generated video testimonials

Employee video testimonials allow companies to showcase their work culture and organizational processes, as well as provide insights as to what it is like to be a part of their team. Video technology helps to collect video testimonials so employees can record answers to candidates’ common questions, making their company look good in the eyes of the top talents.

ICIMS is a great example of a video testimonial solution that helps to humanize the recruitment process. This software offers custom templates to produce videos that suit the employer’s unique needs. Moreover, the professional editing feature lets users make videos more creative and engaging to candidates. The real-time analytics dashboards show the engagement level of potential hires. 


ICIMS app functionality

ICIMS app functionality

Prominent video recruiting features

Today, the market is saturated with various types of video recruitment tools. Incorporating valuable and trending features to your video recruitment process would help you stand out from the crowd rather than simply become one of many. 

AI-driven assessment

The AI-driven assessment feature analyzes job applicants’ word choice, tone, and facial expressions to sort them through. This functionality has become so popular in various fields, including finance and hospitality, that colleges have started to train their students on how to speak and look good in order to be shortlisted. 

Needless to say, this functionality may result in nervous candidates losing some career opportunities. Still, the use of this feature brings more objectivity to the recruiting process compared to the flawed evaluation performed by some hiring managers. In reality, recruiters may reject applicants based on how they look, what kind of clothes they wear, and how attractive they are. AI algorithms eliminate most of such biases, helping to reduce discrimination at the workplace.

HireVue is a video interview platform that enables users to interpret the smallest details of applicants’ responses, from perceived enthusiasm to eye contact. However, recruiters can rely on other factors beyond this functionality to determine which applicants pass the first-round test. 


HireVue app functionality

HireVue app functionality

Video resume

Traditional resumes rarely give recruiters and employers an understanding of who job applicants are and what they’re capable of. Many resumes are filled with epithets and buzzwords that may not actually represent a reality. Therefore, many employers turn to alternatives, such as video resumes, allowing applicants to show their creativity and communication skills in a manner that is more engaging and authentic than in electronic or paper resumes. 

As an example, GetHired is a video recruiting platform and job board that offers its users the video resume feature. Candidates can use this technology to create video and audio profiles to complete their electronic resumes. On the other hand, GetHired assists recruiters in finding and managing their talent pool. With such a functionality, candidates can answer pre-screening questions or make a personal video introduction, interacting with employers in a more dynamic way. 


GetHired app functionality

GetHired app functionality

Video editing

Video recruitment platforms that have the video editing functionality can make recruitment more creative and entertaining. Applicants can crop, rotate, flip their videos, or even experiment with the effects. This feature may also allow users to change the playback speed and add background music. Alternatively, you can use an online video editor to do all these edits effortlessly and quickly.

The given functionality is helpful when it comes to creating video resumes mentioned earlier. For instance, a well-known video entertainment platform TikTok has recently invited users to post short videos to demonstrate candidate experience, skills, and competencies to potential employers. Such a feature as video editing lets applicants do it in a more engaging and exciting way. This may help them earn extra points in the screening process. On the flip side of the recruitment table, employers can discover new talents based on how creative the candidates are.


TikTok video editing feature

An example of the TikTok video editing feature

Intelligent question generator

Employers may often find it extremely challenging to come up with good questions that would help them quickly sort out candidates. The intelligent question generator aids leaders and managers to get rid of that struggle by automatically offering great questions to ask during the video interviews. Users can create different types of questions, from multiple-choice to open-ended ones. 

Powered by AI, a video interview software called Wilo provides managers with a wide range of questions to choose from based on the job-related information they entered earlier. This feature lets interviewers build assessments and quizzes within seconds. It should be noted that the technology allows hiring teams to generate questions for all content needs of a company. 


Wilo intelligent question generator

Wilo intelligent question generator

Bottom line

Video-based recruitment platforms have never been more popular due to the rise of the remote work trend after the global pandemic. As businesses shifted to the work-from-home model, hiring managers were left with no choice but to introduce video technology in recruitment. Candidates, in their turn, also have realized all the benefits of technology in recruitment, from the ability to produce creative videos to viewing employee testimonials. 

If you’re planning to build your own video recruitment solution, you will need solid technical expertise to make your ideas happen. JatApp has more than 200 completed software projects, many of which are white-label recruitment solutions. Our projects have received a five-star rating on Clutch, while our company has been included in the top 1,000 B2B outsourcing agencies in the world. 

If you’re interested in working with our team, please, drop us a line and we’ll contact you as soon as possible.